Meet The Team Behind Sally

Most AI voice systems struggle in healthcare because they don’t understand clinical context or the emotional nuance of patient communication. Sally was trained differently.
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She speaks the language of dentistry, not just the vocabulary. She gets the intent behind patient questions.

Whether a patient asks about veneers, Invisalign®, composite bonding, or insurance coverage, Sally responds with empathy and consistency, drawing on an extensive internal knowledge base of dental procedures, terminology, and treatment frameworks.

This isn’t generic small talk. It’s guided conversation designed to build trust, establish value, and move toward commitment in the same way highly skilled treatment coordinators are trained to do.

Every Sally agent includes a customized knowledge base built on your practice’s services, team, and philosophy. That means responses feel local, human, and aligned with how you run your practice.
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At the heart of Sally’s conversational intelligence is the Master Case Acceptance (MCA) framework, a system developed by Dr. Nate Jeal and Dr. Bao-Tran Nguyen to help dental teams
communicate with clarity and purpose.

MCA principles guide Sally's conversations from curiosity to commitment. Sally uses those same principles algorithmically. She knows how to:
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✓ Acknowledge emotion before logic
✓ Frame treatment as a personal benefit, not a transaction
✓ Ask discovery-based questions that reveal motivation (“Are you hoping for a straighter smile, whiter teeth, or both?”)
✓ Guide the patient gently toward scheduling or follow-up

The result: Sally doesn’t just answer calls, she converts them.

This is what makes Sally truly agentic: she doesn’t wait for instructions; she uncovers intent.
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